Creator Culture

Creating the future of sports media with Frank Smith (@frankmichaelsmith)

Episode Summary

Storytelling and sports are two powerful ways to bring people together. Frank Smith is the creator bringing you both in one minute or less.

Episode Notes

Welcome to week 22. If you’re a sports fan, you’ve experienced the power of storytelling. The rags to riches narrative. The comeback kid. It’s these stories that draw us closer to our favourite players and teams. But, how they’re told makes all the difference  

This week I’m talking to Frank Smith aka Frank Michael Smith. He’s a creator with 1.2m followers on TikTok and 600K on YouTube telling stories about sports in one minute or less. Frank’s videos are addictive. You watch one and the next thing you know you’re 30 videos deep. His style is unique; it’s a concoction of great storytelling and engaging animations with a hint of education. Fun fact: Frank just bought his dad’s home and is turning the basement into his own studio. Imagine where he’ll be 12 months from now.  

So, let’s get to the good stuff. Here’s my conversation with Frank Smith.